A large glass with ice sits on the ledge of a building. Five stories above the glass is a billboard for Grey Goose Vodka. A 3-dimensional fan mounts a 3-D ladder mounted against the building as he tries to tip the content of the bottle into the glass below.
In the middle of a freezing city winter, painted on a wall next to an actual tree stripped of all greenery, is a large tipped over bottle of Grey Goose Vodka dripping on to its neighbor. See the results for yourself.